GEWISS and PERFORMANCE iN LIGHTING: A New Vision for Complete Lighting Solutions

An exclusive interview with Paul Beerepoot, Director of PERFORMANCE iN LIGHTING in the Netherlands, offers fresh perspectives on GEWISS’S acquisition of the company. This strategic move is set to profoundly influence the lighting sector. This collaboration aims to provide a comprehensive lighting solution for business-to-business (B2B) clients.

TBeyond Merger: A Vision of Integration:

The union with GEWISS Group transcends traditional acquisitions. It's an integration of shared visions, aiming to deliver a total package beyond just lighting. This includes underlying infrastructure like control and security, essential for complete and integrated project solutions.

The Strength of Collaboration:

GEWISS’S extensive expertise in electrical components perfectly complements PERFORMANCE IN LIGHTING’S cutting-edge lighting technologies. Together, they offer integrated solutions that simplify comprehensive projects and provide complete customer care.

A Customer-Focused Strategy:

The GEWISS - PERFORMANCE IN LIGHTING collaboration introduces a unified platform for B2B clients, diverse solutions such as electric vehicle charging infrastructures. This customer-centric approach is designed to accommodate all client needs under one roof.

Optimistic Outlook:

Paul Beerepoot expresses a positive perspective on delivering high-quality, all-inclusive solutions. This approach is in harmony with the industry's trend of adding value within increasingly complex infrastructures.

Synergy and Professional Development:

There's a strong focus on enhancing the skills of current employees and attracting new talent that resonates with the company's vision. Collaborations with Dutch distributors are strengthened and product portfolios in wholesalers are expanded.

A New Chapter for PERFORMANCE IN LIGHTING & GEWISS:

The journey ahead includes modernizing the Zaandam showroom to display the range of solutions and introducing GEWISS to the Dutch market with a contemporary, dynamic image. A targeted marketing campaign will reposition us as a dynamic and progressive market player.